Digi-paks 30th Sept 2009

This is an example of a digipak. From the cover we can see that this genre of music could possibly be aimed at a target audience that is very serious and passionate about music.  Another way we can tell this is by the colours, there is only, black, white and green and very little detail. The look on the artists faces look serious therefore showing that not only is their music aimed at passionate people, but they too as the artists are serious about what they do. 

21st September - Artist Image, Genre, Target Audience

• On her wrist we asked her to wear a bracelet, this is because whilst researching we noticed that most of our artists where wearing bracelets.
• The black top and skirt emphasis the rock look.
• The skirt has the rock chick Kelly Clarkson style to it, this too was included in our research.
• We asked her to wear blue tights as we wanted to add in a little splash of colour and not just all one colour.
• The leather boots show she is confident due to the size of the heel shows her to be stylish.

Artist Imageeee

• Artist Image

We have created a mood board of lots of different ideas of costume, make-up, hair and accessories that we would like our artist to wear. We did this so that it would be easier for us to put together all of our ideas as a group and then later narrow down the best ones. We figured that by doing this, it will help us work much better in a group as everyone is able to get across their thoughts and opinions.

• Genre

Whilst listening to the song we noticed how the genre of the music was pop rock. we also noticed how the song was sung by a rock-'chick'. This is the image we as a group would like our artist to have. We researched other pop rock genres such as Avril Lavine and such other artists like Joss Stone. As a group we decided that this genre would be better as we thought that it would be easy for us to do. We could also put together our skills and make quite a creative video.

• Target Audience
  

We have decided that our target audience is going to be to teenage girls who are around the age of 17 to 19. this is because the song is about teen love and this would appeal more to this age group.

Rock Chick Presentation-1

Pitching 14th & 16th Sept

Supergirl Pitch-1

We created a Pitch idea to the rest of the class... discussing and justifying what we hope to do and deliver in our video...
We also explained why we wanted to use this idea and how we could put our ideas and skills together to get the best possible grade.

Video examples...

Avril Lavigne


This video is very pop rock which is the same genre for our groups music. It illustrates how we would like our artist to portray her image. We chose this video due to the fact that it is quite close to the boy/ girl story line going on in our song.

Black or White by Michael Jackson, Music Video and Lyrics

Black or White was the first single taken from Michael Jackson’s Dangerous album, released in November 1991.The single is considered the biggest selling rock song of the 1990s.

Written, composed, and arranged by Jackson with the rap lyrics by Bill Bottrell, it is a song that promotes racial unity. The song’s introduction and main riff, reminiscent of that of “Hurts So Good” by John Mellencamp are performed by guitarist Slash and Bill Bottrell.

The video features along with Jackson, Macaulay Culkin, Tess Harper, and George Wendt. It helped usher in morphing as a new technology in music videos, pioneered by Godley & Creme’s “Cry” video in 1985. The video was directed by John Landis, who also directed Thriller.

A young Tyra Banks, just beginning her career as a supermodel, is seen dancing to the song in the ending of the video, as well as actress Peggy Lipton.

Songs To Thing about...

• Easy For You 

This was a slow R'n'B Song which would be easy to do a video as there is a story line behind the lyrics. 

• Hangin' With My Crew

This could be another easy one to do as it is a pop song and we could get a group of boys to be in the video. Also there are lots of videos we could have a look at and see how the camera work has been used to sell the song.

Write up of Videos watched in Class

We viewed a number of videos in class to get a better understanding of why artists choose to do certain things and whether or not the song connects with what we as an audience visualize on screen.

• 'It's Raining Men' - Cover By Geri Haliwell (Original - By The Weather Girls)
• What are your first impressions of the video?

The first impression we get of the video is it is a pop song. This is due to the fact that the song itself is very upbeat and something that would influence females to view it as it is about men.

• What is the camera work like?

The camera transitions are very quick and jumpy, to go along with the energetic pace of the song. We see many jump cuts from Geri Haliwell dancing in a collage to her showing her athletic side and kick boxing.

• What impressions do we get of the Artist?

Due to the fact that Geri is dancing at a very fast pace we get the impression that she is full of energy and she is very active. we also notice how when she is dancing there are lots of young males staring at her as she is wearing very tight clothes and her tummy is showing. (voyerism) This can also be classed as her being slightly promiscuous as she kisses the judge at her audition. However on the other hand the energy in her video shows that she just wants to have fun therefore it brings out her personality.

• What Music conventions are displayed?

We see that they have used lots of water in the video to compliment the song as it is about 'raining' men. We also notice how the lyrics match the visuals.

• 'Golden Retriever' - By Super Furry Animals
• What are your first impressions of the artist?

As soon as the music begins we notice that it is a rock video, this is due to the electric guitars and the loud music.

• What is the Camera Work like?

Again like the previous video the camera shots goes along to the pace of the music. There are many close ups if the band and the whole video takes place in a cardboard box.

• What Impressions do we get of the Artist?

The only thing we notice is that they have a strange sense of humour as we don't quite understand the reason why they have chosen to do the video in a cardboard box or why they are referring to a female as a golden retriever.

• What Music Conventions are displayed?

The video does have dogs in it therefore relating to the title of the song as do the band turn in to 'Golden Retrievers'. In this video the dog is the voyeuristic focus for the audience as that is the main feature. However yet again the music compliments the visuals.

• 'Material Girl' - Madonna
• What are your first Impressions of the Video?

We first notice that the video is set out to be an old film strip. We also noticed that is also very cleverly mirroring the video by 'Marilyn Monroe'

• What is the Camera work like?

There aren't as many close ups although some. There are more tracking shots of Madonna parading around the stage set ( which is set up in a theatrical manor)

• What impressions do we get of the Artist?

We can see that she like Geri, is using her body as a way of being very promiscuous and flirtations this is because her song is about being materialistic. We also notice how she is very in control of the situation even though she is surrounded by lots of men.

• What Music Conventions are Displayed?

The video is set out on a stage. However in the beginning of the video there is a clip of Madonna in he dressing room on the phone saying to someone 'he thinks he can buy me Diamonds' again this shows her being in control.

A2 Coursework Brief

 For our a2 Coursework we have been asked to create two of three things for a promotional music video. The options we have chosen are:

• A cover for the videos release as part of a digipak (CD/DVD Package)
  
• A magazine advertisement for the digipak (CD/DVD Package)

by doing these two thing we will hopefully be able to gain a better insight on how music videos are created and what skills are needed to make the video as well as the artist image sell the product for our target markets.